Merchant Groups
What is a Merchant Group?
A Merchant Group represents a collection of related merchants that share common characteristics or business relationships. Each merchant belongs to exactly one merchant group, creating a clear organizational hierarchy.
Business Value
- Operational Efficiency: Manage multiple merchants as a single unit
- Local Wallet Sharing: Local wallets are shared within merchant groups, enabling a unified customer experience. When merchants within the same group use identical merchant-specific identifiers to create or identify customer wallets, this sharing becomes particularly valuable. If a customer is not found in EIMP, the shared local wallet ensures consistent performance across all merchants in the group.
Business Use Cases
| Use Case | Description | Business Benefit |
|---|---|---|
| OptumRx Pharmacy Services | Group OptumRx Home Delivery and OptumRx Specialty pharmacy merchants | Unified patient experience across pharmacy services with shared payment methods and streamlined medication management |
OptumRx Example
The OptumRx merchant group demonstrates our solution in action:
- OptumRx Home Delivery: Standard prescription fulfillment service for maintenance medications
- OptumRx Specialty: Specialized pharmacy for complex conditions requiring unique handling and storage
By grouping these related pharmacy services:
- Patients can use the same payment methods across both services
- Prescription copayment history is consolidated for better financial tracking
- Administrative teams manage consistent payment configurations centrally
- Reporting provides holistic view of pharmacy service utilization
Merchant Group Properties
| Property | Description | Business Significance |
|---|---|---|
| ID | Unique system identifier | Ensures accurate internal referencing |
| Name | Human-readable identifier | Enables easy identification in reports and management interfaces |
| Associated Merchants | All merchants belonging to this group | Provides visibility into the scope of the merchant group |
Managing Merchant Groups
Creating a New Merchant Group
Business administrators can create new merchant groups to reflect:
- New business acquisitions
- Reorganizations of existing merchant structures
- Creation of new business divisions
- Implementation of new payment strategies
Assigning Merchants to Groups
When onboarding new merchants, business administrators must:
- Determine the appropriate merchant group based on business relationships
- Assign the merchant to this group during the creation process
- Verify that group-level settings align with merchant needs
Updating Merchant Groups
Changes to merchant groups are synchronized across all associated merchants automatically, ensuring:
- Consistent configuration
- Uniform customer experience
- Reliable reporting